This is a toolbox
of marketing materials that enable public authorities and transport companies to introduce the concept of DRT to the general public.
The central tool is a DRT marketing strategy. Even though every DRT service is unique, and therefore it is essential to tailor a marketing strategy that meets best the needs of your service, there are some universal steps that can help to develop a marketing plan that is suitable for your service.
In addition, you can find from the marketing toolbox different briefs, animations, social media cards, short videos, and recommendations on how to develop and run demand-responsive transportation services.
The central tool is a DRT marketing strategy. Even though every DRT service is unique, and therefore it is essential to tailor a marketing strategy that meets best the needs of your service, there are some universal steps that can help to develop a marketing plan that is suitable for your service.
In addition, you can find from the marketing toolbox different briefs, animations, social media cards, short videos, and recommendations on how to develop and run demand-responsive transportation services.