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Users´ stories (social media cards, videos)

Marketing toolbox

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  • Users´ stories (social media cards, videos)
An important element of the RESPONSE project were the pilots carried out in Sweden, Norway, Estonia and Lithuania. Although these pilots were using different service models and targeting different groups of people, they all had something in common - communities´ mobility improved and many travellers were grateful and satisfied with the new, innovative way to get around.

When marketing the new DRT services, personal stories and experiences are a valuable tool to strengthen people´s trust towards the DRT service.

SOCIAL MEDIA CARDS

Use the examples with the user quotes or use the templates or create your own campaign.









Download blank social media cards:

Design 1 (1080x1080 / Instagram)
Design 1 (940x788 / Facebook)
Design 1 (1600x900 / Twitter)
Design 2 (1080x1080 / Instagram)
Design 2 (940x788 / Facebook)
Design 2 (1600x900 / Twitter)


SHORT VIDEOS

Watch the following videos and learn about different service models as well as hear about users´ experience of DRT services in Norway.

Gjøvik, Norway

RESPONSE partner Innlandstrafikk is running a pilot project in collaboration with Gjøvik municipality in Norway. They have set up bus routes that align with the training schedules at the local sports centre- Vind Sports Park, where many local kids are used to going for training.

Previously most of the kids were being driven to the training by their parents. New service provides kids with a safe and environmentally friendly transportation alternative while also promoting public transportation at an early age.

Sauda, Norway

The pilot in Sauda town is organised by the RESPONSE project partner Kolumbus, a bus and boat operator and mobility provider in Norway.  

The pilot aims to provide door-to-door service in a region where there are few travellers, and people are not happy because of the low frequency of the local bus. The goal is to see if a different and better service could be provided for the same amount of money, making customers happier.


© SEI Tallinn 2019
       

  • NEWS
  • PARTNERS
  • CONTACT
  • LIBRARY
    • Handbook on traveller experiences
    • Mapping study of DRT business models
    • BRIEF: DRT among vulnerable travellers: the needs, behavior and interaction
    • BRIEF: DRT in the Baltic Sea Region and beyond
    • Iterative innovation process for on-demand transport
    • Demand-responsive transport model
    • Cost and Demand Prognostication Tool for Demand-Responsive Transportation
    • Open-source based data warehouse
    • Regional workshop on open data development for public authorities
    • Maps with visualisation of compiled service availability offered by all public authorities
    • Integrated ticketing and DRT
    • Executive Summary of Recommendations
  • PILOTS
    • Pilot in Nes (Norway)
    • Pilot in Sauda (Norway)
    • Pilot in region Värmland (Sweden)
    • Pilot in Innland (Norway)
    • Pilot in Saaremaa (Estonia)
  • Marketing toolbox
    • DRT Marketing Strategy
    • Recommendations
    • Animation "What is DRT?"
    • Users´ stories (social media cards, videos)
    • Briefs