When marketing the new DRT services, personal stories and experiences are a valuable tool to strengthen people´s trust towards the DRT service.
SOCIAL MEDIA CARDS
Use the examples with the user quotes or use the templates or create your own campaign.
Download blank social media cards:
Design 1 (1080x1080 / Instagram)
Design 1 (940x788 / Facebook)
Design 1 (1600x900 / Twitter)
Design 2 (1080x1080 / Instagram)
Design 2 (940x788 / Facebook)
Design 2 (1600x900 / Twitter)
SHORT VIDEOS
Watch the following videos and learn about different service models as well as hear about users´ experience of DRT services in Norway.
Gjøvik, Norway
RESPONSE partner Innlandstrafikk is running a pilot project in collaboration with Gjøvik municipality in Norway. They have set up bus routes that align with the training schedules at the local sports centre- Vind Sports Park, where many local kids are used to going for training.
Previously most of the kids were being driven to the training by their parents. New service provides kids with a safe and environmentally friendly transportation alternative while also promoting public transportation at an early age.
Sauda, Norway
The pilot in Sauda town is organised by the RESPONSE project partner Kolumbus, a bus and boat operator and mobility provider in Norway.
The pilot
aims to provide door-to-door service in a region where there are few travellers,
and people are not happy because of the low frequency of the local bus. The
goal is to see if a different and better service could be provided for the same
amount of money, making customers happier.